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This website easternlighting.com had the following on the web site, "Do Your Diamonds Sparkle? We specialize in Lighting Solutions for Retail Jewelry Stores." We analyzed that the website said " Over 25 years in the lighting solutions business, Servicing and Designing custom light solutions for retail jewelry stores including showcase lighting and overhead lighting." It also stated " Are you using the CORRECT light in your jewelry cases? Showcase your jewelry and collectibles with the CORRECT light." The header had commercial lighting as the highest ranking search term. It was followed by contractors, jewelry, and jewelry lighting which isn't as ranked as highly as commercial lighting. The next words they used was led. led bulb was also included but will not be seen by search crawlers.